![]() Therefore, it is urgent to strengthen the management of the chaos of live streaming. However, this new business model causes problems such as the shortage of post-sales service, false publicity, and uneven quality of live streaming anchors, seriously affecting the interests of consumers. ![]() ![]() For the sake of safety, online consumption has become the most common manner, and this has generated e-commerce, which not only breaks the spatio-temporal or regional restrictions, but also conforms to the normal economic development needs for epidemic prevention and control. After the outbreak of the COVID-19, offline consumption has been significantly impacted.
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